Digital signage

A new form of advertising is growing with great speed in the current industry known as the Digital Signage. In digital signage the electronic data is handled and controlled from an administrative console running the digital signage software and is sent across to others terminals without changing their physical location.

The content or messages displayed on the sign are revealed on every electronic screen that ranges from simple text and still images to full-motion video, with or without audio. The screen exhibit the message in scrolling message boards, LCD or plasma display panels, electronic billboards, projecting screens or any other display types that can be controlled electronically using a computer, facilitating the user to remotely change and manage their content generally through internet. All the control is with the administrative console which is nothing but a form of a computer or a digital device which handles all this work remotely. This innovative technology offers high return of investment than their traditional counterparts such as, printed signs.

Digital Signage serve various purposes that includes, providing information, effective medium of enhancing sales, advertising by third parties, improve customer experience, influences customer behavior, cost effective means of building a brand and helps in the creation of better and superior environment.With relatively cheap prices of plasma and LCD screens and easy accessibility of internet connectivity, Digital Signage technology has gained immense popularity and has emerged as one of the most effective medium of contemporary advertising. Digital Signage is found in retail outlets, transit hubs, doctor’s office, fast food restaurants schools, universities, churches and even gas stations.

Green your existing data center

Do you know? Very soon the cost of providing energy to a server will exceed the server’s acquisition cost in its three years lifetime. Energy hogging data centers are constantly sending feelers to an enterprise to wake up and conserve power, especially since servers need to be up and running all the time.

There are several ways that can help you reduce the consumption of energy in data centers:

Reduce the number of servers with the help of various high-density alternatives available in the market that includes virtualization and blade servers. Minimize storage hardware by using SANs or NAS devices that helps in combining the storage space, which in turn reduces the power consumption in the data center and also signify reduced acquisition costs.

Installation of energy saving hardware like multicore CPUs minimizes unnecessary and external electronics. The latest innovation CPU performance-stepping technology enthusiastically adjusts the energy that processors needs in relationship to the processor load.

Dynamic control of a server’s internal fans can minimize the power required when the air in the data centre is cooler. Liquid cooling of server racks can confine the amount of energy required to eliminate heat from the data centre. Data centers can also use hot aisle/cold aisle configurations to improve cooling efficiency.

3LCD Micro-display Technology

3LCD technology refers to a video projection system that uses three LCD panels to produce an image. 3LCD is certainly the most admired micro-display projection technology globally, delivering high quality images for the most discerning business and consumer audiences. 3LCD technology uses active matrix that produces sharper and clearer images.

Highly reliable and sophisticated 3LCD technology is designed to project bright, clear and brilliant images even in high ambient light situations. 3LCD projector color reproduction range is extensive, and primary colors are authentically reproduced. Better gray scale in dark areas facilitates additional natural gradation. 3LCD projectors display constant images that do not suffer from color disintegration and facilitate high definition performance.

3LCD prominently figures among several present-day flat panel display technologies including; Plasma Display Panel (PDP), Organic Light Emitting Diode (OELD), Thin-film Electroluminescent (TFEL) and Field Emission Display (FED). Using 3LCD micro displays provides manufacturers with a projection solution for enhancing resolution while maintaining compactness.

With the advent of 3LCD in 1995 it has been adopted by several leading TV manufacturers including, Fujitsu, Hitachi, Panasonic, Sanyo and Sony for its compactness and high resolution image quality.

Liquid Crystal Display

LCD refers to a transmissive technology that needs a backlight source usually an ultra-high-pressure mercury lamp. The light generated by the backlight is controlled by liquid crystals. The liquid crystal solution is squeezed in between two sheets of a polarizing material (either glass or plastic). By altering the electric current passing through the solution transform the crystals opaqueness and enables the display of desired image on the screen.

HTPS (high-temperature polysilicon) Projection System

HTPS is an active matrix transmissive LCD that offers several advantages over LCDs using other systems such as, higher resolution and higher contrast and can even embed drivers. The light passes through an ultrahigh pressure mercury lamp which is split into red, green and blue using a dichromic mirror, which passes light with a certain wavelength while reflecting a particular wavelength which creates the required image. A prism amalgamates all three images back into a single image. Optical lenses are used to extend the images from the prism to an appropriate display size.

Continued Development

3LCD projection is swiftly catching the nerves of the consumers with their developing technology. The latest example of constant innovation is the introduction of HTPS panels using an inorganic alignment layer for better contrast levels and deeper blacks.